The hits keep coming for American Idol, and not referring to the hits. You will not see these giants Coca-Cola cups when the reality show returns for its fourteenth season this January. Coca-Cola has cut ties with the series of aging. Coca-Cola has been a sponsor of the show since it began in 2001.
“I can confirm that Coca-Cola and Fox have mutually decided to end our 13 years of American Idol association”, a representative of Coca-Cola told E! News. “After 13 years, we feel it is right for the Coca-Cola brand to venture into new areas and seek other opportunities to connect with teens and leveraging music as a passion point of time.”
AT & T, another long-term sponsor of American Idol, the program was eliminated in the most recent season. Ford will continue with the series, so road trips and sing-alongs will not be going anywhere.
News out of the Coca-Cola occurs after host Ryan Seacrest revealed the secret that Fox plans to cut American Idol for one night a week, which combines the performance and the results show. ABC Dancing with the Stars recently also made.
Jennifer Lopez, Keith Urban and Harry Connick Jr. are returning as judges. This will be the second year of Connick Jr., Urban third and fourth López. Randy Jackson, who served as judge of the seasons 01/12 and mentor during the season 13 will not return in that role for the season to 14. However, the door is open for him to return somehow, sometime during the next season.
Ratings for the long series of reality eroded in recent seasons with the season 13 finale bringing in 10.5 million viewers. In its heyday, the late American Idol reached an audience of over 38 million viewers.
Two nights Idol American premiere starts on Wednesday January 7, at 8 pm and continues Thursday, January 8, at 8 pm on Fox.